Facebook’s Big Gay Question

Facebook’s Big Gay Question

Its CEO marched with gay employees in San Francisco’s Pride Parade. Can Facebook export Bay Area values to the world?

Most technology companies have vague mission statements that put a feel-good gloss on how they make money. This weekend, Facebook actually lived up to its claimed ambition “to make the world more open and connected.”

Sara Sperling, Facebook’s head of diversity and inclusion, dances next to Facebook CEO Mark Zuckerberg on the company’s San Francisco Pride float.

On Sunday, CEO Mark Zuckerberg, for the first time, joined the company’s contingent of gay and lesbian Facebook employees and their supporters—some 700 of them, by the company’s estimates—to march in San Francisco’s Pride Parade. It was an unusually ebullient moment, given the past week’s Supreme Court decisions striking down both California’s ban on gay marriage and a federal mandate not to recognize such relationships.

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